New Year New You! Can marketing help to tackle the obesity crisis?

This talk is online only.

Over half of the UK population is considered overweight. In addition to having significant economic consequences, being overweight and obesity has been linked to a number of serious health problems. Even though the negative consequences are well understood, the rate of obesity only seems to be increasing. Could marketing be used as one way to promote a healthier lifestyle among consumers? This talk will examine the benefits and limitations of using the tools of marketing to promote healthier food choices and battle the obesity pandemic.

Dr Iina Ikonen, University of Bath

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